Privacy Policy

We do not knowingly "sell" or "share" the Personal Information of consumers under the age of 18. Please click here to opt out of the sale or sharing of your Personal Information, including targeted advertising. You may also choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control ("GPC"). We will process the GPC signal as a request to opt out.

B. The Business and Commercial Purposes for Which We Collect and Use Your Personal Information

We use the Personal Information we collect or otherwise obtain for the following purposes:

• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that Personal Information to respond to your inquiry. Similarly, if you provide your Personal Information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders, process returns, or inform you of any recall.
• To provide, support, personalize, and develop our Website as well as our products and services.
• To create, maintain, customize, and secure your account with us.
• To provide you with support, including to investigate and address your concerns and monitor and improve our responses.
• To communicate with you, including to send you important updates and messages about this Privacy Policy and/or other applicable terms and conditions.
• To personalize your online experience and to deliver content and product and service offerings relevant to your interests, including promotional/marketing communications, targeted offers, and advertisements through our Website, third-party sites, and email or text message. Additional information regarding our Promotional Messaging Alert program can be found in our Terms of Use https://www.redwingshoes.com/legal/terms.html. Details on how to exercise your choices with respect to our marketing and promotional communications and interest-based advertising can be found in the "Your Privacy Choices and Legal Rights" section below.
• To help monitor and maintain the safety, security, and integrity of our Website as well as our products and services, databases and other technology assets, and business.
• To help detect, prevent, investigate, and protect you, our business, and others from fraud, unauthorized transactions, and other unlawful or unsafe activity.
• For testing, research, analysis, and product development, including to develop and improve our Website and our products and services.
• To comply with applicable laws and regulations and to respond to lawful requests and communications from law enforcement and other government officials.
• To protect our rights, privacy, safety, property, and/or those of others.
• To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction.
• To fulfill any other purpose for which you provide your Personal Information or as explained to you at the point of information collection.

We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without notifying you.

C. Retention

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

COLLECTION OF PERSONAL INFORMATION.

Depending on how you interact with us, or with our Website, we may collect Personal Information from and about you as described below.

Personal Information collected directly from you: We may collect certain Personal Information directly from you. For example, when you buy shoes, apparel, or accessories from us or an Independent Dealer, you may provide some of your Personal Information to us (e.g., your name, shoe or apparel sizes, your postal address, your email address, your phone number, and your payment information (such as your credit/debit card information and billing address)). We may also collect Personal Information directly from you when you fill out a form on our Website, sign up to receive marketing and promotional communications from us, post or disclose any information on our Website, provide us with feedback or submit a request to our customer service team, interact with our social media pages, or otherwise interact with us or an Independent Dealer at the POS (either in-person or online).

Personal Information collected automatically: When you visit and interact with our Website, we may collect information regarding your browser and device, such as your browser type and version, IP address, the date(s) of your visit(s) to our Website, the webpage that you visited immediately prior to visiting our Website, how you interact with our Website, and other information collected through cookies and other similar technologies (as described below). Collection of this information helps us to understand you better and, in some cases, provides us direction on what products may be of most interest to you. Additionally, we may collect information about your approximate location (derived from your device's IP address or from the POS location), which helps us offer certain features like locating your nearest Red Wing Shoes° store.

Personal Information received from third parties: We may receive Personal Information from other sources. Our third-party sources may include:

• Our business partners, including companies that co-sponsor our promotions and Independent Dealers.
• Our marketing/advertising and analytics partners, including online advertising networks and analytics providers.
• Social media platforms (note that the information we receive from such platforms is dependent upon their policies and your settings on the platforms).
• Other companies that provide personal information to supplement what we already know about you, including data aggregators.

Please note that we may combine Personal Information that we receive from various sources. For example, we may combine Personal Information that we collect from you offline, including at the POS, with Personal Information we collect from you through our Website. Similarly, we may combine Personal Information that we receive from third parties, including our Independent Dealers, with Personal Information we already have about you. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.

We do not collect, and we ask that you not send us, sensitive information, such as social security numbers or information that reveals or relates to your racial or ethnic origin, religious beliefs, sexual orientation, or health.

COOKIES AND OTHER SIMILAR TECHNOLOGIES.

We and our service providers or partners may use cookies (i.e., small text files that are stored on your device when you visit a website) and other similar technologies, such as pixel tags or web beacons, to gather information when you visit and interact with our Website, read emails sent by us or on our behalf, or otherwise engage with our content (including our advertisements). Among other things, cookies and other similar technologies enable us and other parties to collect information about your browser and device, record information about your preferences and browsing habits, personalize your online experience, and measure the effectiveness of our marketing and advertising campaigns.

For example, we use Google Analytics to better understand how users interact with our Website. For information on Google Analytics' information handling practices and how you can control the use of information sent to Google, please visit www.google.com/policies/privacy/partners/. To disable Google Analytics, please download and install the Google Analytics Opt-out Browser Add-On, which is available here: https://tools.google.com/dlpage/gaoptout.

Most browsers are set to automatically accept cookies. However, if you do not want information to be collected from your device by cookies, most browsers have a setting that allows you to decline the use of cookies. Please note that some features of our Website may not work properly if you decline the use of cookies. Additionally, because the choices you make with respect to cookies are browser and device specific, you must exercise your choices on each browser and device you use.

For more information about cookies, including how they work and how to manage them, please visit https://allaboutcookies.org/.

DISCLOSURES OF PERSONAL INFORMATION.

In addition to the sales or shares identified in the Notice at Collection above, we may disclose each category of your Personal Information for legitimate business purposes to the following categories of third parties:

• Our service providers. We disclose your Personal Information to third parties that provide services to us or to whom we outsource certain services, such as website/system/data hosting, management, and support and data analysis services (subject to binding contractual obligations and restrictions on the use of the information for any purpose other than carrying out the services that they are performing for us).
• Our business partners. We disclose your Personal Information with third parties that we partner with to provide services or other offerings to you, including Independent Dealers.
• Our research partners. We disclose your Personal Information to our research partners, including those that administer surveys or conduct research projects in partnership with us or on our behalf.

In certain circumstances, we may disclose each category of your Personal Information to:

• Competent governmental, regulatory, and public authorities. We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.
• Relevant third parties as part of a corporate transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers.
• Other third parties. We will disclose your Personal Information to other third parties at your direction or with your consent. Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.

Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered "Personal Information" and disclose such information to other parties for purposes consistent with those described in this Privacy Policy.

INDEPENDENT DEALERS

In some jurisdictions, Red Wing sells its products and services through Independent Dealers, who may collect Personal Information from you at the POS. Red Wing may subsequently use or disclose such Personal Information for its own purposes, as described in this Privacy Policy. Where an Independent Dealer collects Personal Information at the POS on Red Wing's behalf, you will be provided with a link to this Privacy Policy, which is intended to inform you about how Red Wing collects, uses, or discloses personal information collected from you at the POS.

YOUR PRIVACY CHOICES AND LEGAL RIGHTS.

Your choices. We provide you with the ability to make certain choices about how we use your Personal Information. Additional details are below.

Opt out of promotional/marketing communications. We may send you periodic promotional and marketing emails and/or text messages, and we will obtain your consent to do so, where required by law. If you no longer wish to receive such communications from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email or text message you receive from us. Instructions on how to opt out of our Promotional Messaging Alert program can also be found in our Terms of Use https://www.redwingshoes.com/legal/terms.html. Please note that, even if you opt out of receiving communications from us about new styles and Red Wing news, we may still send you administrative and transactional messages from which you cannot opt out.

If you reside in the United States, depending on your state residency, our use and disclosure of information for interest-based advertising purposes constitutes the processing of Personal Information for "targeted advertising" under applicable law. Details on how to exercise your legal rights with respect to "targeted advertising" can be found below.

Your EEA and UK legal rights. For residents of the European Economic Area and United Kingdom, Red Wing is the controller responsible for processing your Personal Information.

Applicable law in certain jurisdictions requires us to set out the "legal basis" that we rely on to collect and use your Personal Information. Where applicable, the legal bases upon which we rely in order to collect and use your Personal Information are as follows:

• Consent. We may collect, use, and disclose your Personal Information on the basis of the consent that you provide us at the point of information collection or disclosure. You have the right to revoke your consent at any time.
• Contractual Necessity. We may collect and use certain Personal Information where it is either necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. This may include Personal Information used to provide you with our products and related services and related transaction information.
• Compliance with a legal obligation. We are subject to various legal requirements in the jurisdictions in which we operate, and we may use, disclose, and retain your Personal Information if necessary for us to comply with a legal obligation arising under an applicable law to which we are subject.
• Legitimate interests. We may collect and use your Personal Information to the extent necessary to carry out our legitimate interests (or those of a third party), provided that such interests do not outweigh your interests or fundamental rights and freedoms. For example, we may collect and use your Personal Information in reliance on a legitimate interest in managing our relationship with you; conducting and managing our business; providing you with customer support; conducting market research; developing and enhancing our Website as well as our products and services; detecting and preventing fraud and other harmful activities; and monitoring and maintaining the security of our data, systems, and networks.

Under applicable law, you may have certain rights in relation to your Personal Information, including the right to:

• Request access to, or copies (and transmission) of, your Personal Information, together with details about our handling of such information.
• Request that we update the Personal Information we hold about you or correct such information if it is inaccurate or incomplete.
• Restrict the way in which we use your Personal Information (e.g., if we have no legal right to keep using it) or limit our use of your Personal Information (e.g., if your Personal Information is inaccurate or unlawfully held).
• Object to our use of your Personal Information.
• Withdraw the consent that you have given us to collect and use your Personal Information (where we collect and use your Personal Information on the basis of your consent).
• Request that we delete the Personal Information we hold about you (subject to certain exceptions prescribed by law).
• Lodge a complaint with the appropriate authority in your place of residence regarding our handling of your Personal Information.

Where applicable, you also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

If you are interested in exercising one or more of the rights outlined above, you can contact us through any of the methods described in the "Contact Information" section below. Upon receipt of your request, we will endeavor to honor it based on the information that we collect and maintain.

In order to protect your privacy, we may require proof of your identity before we can act on your request. Where applicable, we will use the requested information for verification purposes only. We may decline certain requests if we cannot verify your identity and confirm that the Personal Information we maintain relates to you.

Your US legal rights. Depending on your U.S. state of residence, you may have certain rights in relation to your Personal Information, including:

• Right to Know: You may have the right to know what Personal Information we have collected about you, including the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information (including the names of such third parties to the extent allowed by applicable law), the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to your requests "to know" or access specific pieces of Personal Information more than twice in any 12-month period.
• Right to Data Portability: You may have the right to access your information in a portable format.
• Right to Delete: You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions.
• Right to Correct: You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification.
• Right to Opt Out of Certain Types of Personal Information Uses and Disclosures: We use and disclose to third parties Personal Information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the "sale" or "sharing" of your Personal Information, or the use and disclosure of your Personal Information for "targeted advertising" (as these terms are defined in applicable law).

Please note that, where permitted under applicable law, we may decline a request (other than for opt outs) if we are unable to verify your identity (or an agent's authority to make the request) and confirm the Personal Information we maintain relates to you.

If you are interested in exercising one or more of the rights outlined above, please click here or you can contact us at dataprivacy@redwingshoes.com or 1-800-261-0326. Please put the statement "Your Privacy Rights" in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us. Submitting a privacy rights request does not require you to create an account with us.

We will not discriminate against you if you decide to exercise your privacy rights.

Agent Requests

Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information.

Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you've authorized them to act on your behalf. Red Wing retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent's identity.

Opt-Out Requests

You may request to opt out of the sale or share of your Personal Information, or of targeted advertising, at any time by clicking the "Do Not Sell or Share My Personal Information" link here or at the bottom of our Website's homepage, or you can email us at dataprivacy@redwingshoes.com.

Submitting an opt-out request does not require you to create an account with us.

Alternatively, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Red Wing. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of Personal Information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you may need to enable the signal on each browser or profile.

Right to Appeal

Depending on your U.S. state of residence, you may also have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at 1-800-261-0326 or email dataprivacy@redwingshoes.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state's Attorney General.

INDUSTRY OPT OUT CHOICES

As noted above, we (and our partners) engage in interest-based advertising to deliver online, relevant advertising to you. You may be able to opt out of receiving interest-based advertisements using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:

• Network Advertising Alliance (NAI): https://optout.networkadvertising.org/?c=1
• Digital Advertising Alliance (DAA): https://optout.aboutads.info/?c=2&lang=EN
• European Interactive Digital Advertising Alliance (EDAA): https://youronlinechoices.eu/

You will need to opt out separately on all your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.

Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy policies of the third-party services you use for more information.

SECURITY OF PERSONAL INFORMATION.

We work hard to protect the Personal Information under our control from unauthorized access, alteration, disclosure, or destruction.

Unfortunately, however, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION.

Our use and handling of your Personal Information may result in the transfer of such information to other countries or regions, including those with data protection and privacy laws that differ from those in your country of residence. By using our Website and providing us with your Personal Information, you are acknowledging that your Personal Information may be transferred to countries outside of your country of residence, including to the United States. Where applicable, we will ensure that appropriate safeguards are in place to protect your Personal Information.

If you are located in the European Economic Area, Switzerland, or the United Kingdom, please note that we may need to transfer your Personal Information to countries that have not been recognized as providing an adequate level of data protection. We generally use EU Standard Contractual Clauses (or other government-approved contracts) or other lawful data transfer mechanisms that provide appropriate safeguards for Personal Information that is transferred to countries that have not been recognized as providing an adequate level of protection. To learn more about the cross-border transfer of your Personal Information or the transfer mechanism we use to lawfully carry out such transfers, you can contact us as set forth in the "Contact Information' section below.

THIRD-PARTY WEBSITE LINKS.

Our Website may contain links to third-party websites, plug-ins, applications, or other online services. This Privacy Policy does not address, and we are not responsible for, the information handling or privacy practices of any third parties, including those that operate services to which our Website links. The inclusion of a link on our Website does not imply that we endorse the practices of the linked service. We encourage you to read the privacy policies of every service with which you interact.

CHILDREN'S PRIVACY.

Our Website and POS are not designed for or intentionally targeted at children under the age of 18, and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have received Personal Information from an individual under the age of 18, we will take reasonable steps to delete such information from our records. If you are a parent or legal guardian of a child under the age of 18 and believe that we might have Personal Information relating to your child, please contact us at dataprivacy@redwingshoes.com or 1-800-261-0326.

CHANGES TO THIS PRIVACY POLICY.

We may change this Privacy Policy from time to time to reflect changes in our practices with respect to the collection, use, and disclosure of Personal Information and/or changes in applicable law.

The "Last Modified" date at the top of this page indicates when this Privacy Policy was last revised. If we make changes, we will revise the date at the top of this page and offer access to archived versions of this policy for your review. In the case of material changes, we will provide you with additional notice and seek your consent (in accordance with applicable law). Such notice may be provided via a temporary banner on our Website or an email sent to users for whom we have an email address.

Unless otherwise stated, the current version of this Privacy Policy applies to all Personal Information under our control. We encourage you to review this Privacy Policy periodically to remain informed about our information handling and privacy practices.

CONTACT INFORMATION.

If you have any questions or comments about this Privacy Policy, Red Wing Shoe Company, Inc.'s information handling practices, or your choices and legal rights, or if you wish to exercise your legal rights, please do not hesitate to contact us at:

Data Privacy Officer

Phone: 1-800-261-0326

‍Website: Contact Us

‍Email: dataprivacy@redwingshoes.com

‍Postal Address:

‍Red Wing Shoe Company, Inc.

Attn: DATA PRIVACY DEPARTMENT

314 Main Street, Red Wing, MN 55066